On the 7th of May, on the occasion of the International Day of Diversity, KEHSIA visited the Ecole Secondaire in Differdange within the framework of the Sexuality Connect project to hold an interactive workshop with students focused on gender stereotypes, representation, and sexism, with particular attention given to stereotypes in advertising and media communication.
The activity aimed to encourage young people to reflect critically on the messages they encounter every day through advertisements, social media, television, and other forms of communication. Through dialogue, debate, and creative exercises, students were invited to explore how gender roles are often portrayed in society and how these representations can influence perceptions, behaviours, and expectations.
The workshop began with an introduction to key concepts such as gender stereotypes, representation, discrimination, and sexism. Students actively participated in the discussion, sharing their opinions and personal experiences while reflecting on how stereotypes continue to shape social norms and everyday interactions.
Following this first moment of dialogue, several advertisements and promotional materials were presented to the class. These examples clearly demonstrated the persistence of harmful and stereotypical portrayals of both women and men in advertising. Particular attention was given to older advertisements and posters, which helped students understand how past cultural and social norms have contributed to the development of stereotypes that are still present today. By analysing these materials together, students were encouraged to think critically about the messages hidden behind images, slogans, and marketing strategies.
At the same time, the workshop also highlighted positive and inclusive examples of advertising campaigns that challenge traditional gender roles and promote diversity, equality, and respect. Showing these alternative representations helped reassure students that communication and media are gradually evolving towards more inclusive and responsible narratives.
After the analytical part of the workshop, the students themselves became the protagonists of the activity. Divided into groups, they worked creatively to redesign old advertisements, invent new slogans, and create posters capable of conveying more respectful and inclusive messages. Some groups took inspiration from the videos and campaigns shown during the workshop, while others developed completely original ideas. Several students also decided to reinterpret famous advertisements by adapting them to modern values of equality and diversity.
At the end of the activity, each group presented its work to the class, explaining the ideas behind their creations, the stereotypes they wanted to challenge, and the message they hoped to communicate. This final moment not only stimulated creativity and teamwork, but also gave students the opportunity to express their perspectives and engage in constructive discussion with their peers.
Overall, the workshop represented a valuable opportunity to open a meaningful conversation with young people about an issue that continues to affect society today. Challenging stereotypes requires awareness, critical thinking, and collective action, and educational activities such as this one play an important role in promoting these values among younger generations.
The International Day of Diversity provided the perfect occasion to reflect on the importance of inclusion, representation, and respect for all individuals, while empowering students to become active contributors to positive social change.